personal branding & image

By shaping the right narrative and managing how you're perceived, you can elevate your personal brand and fully realize your professional potential. Building a strong personal brand starts with understanding how perception and narrative align. The key is to identify the essential elements that connect your story, allowing you to present a clear, cohesive brand message.

Personal branding is the intentional effort to create and influence public perception of yourself by positioning yourself as an authority in your industry, showcasing your values, and telling your unique story. Personal image is the outward appearance and behavior that forms others’ impressions of you. It includes how you dress, speak, carry yourself, and interact with others. It’s about communicating your values, strengths, and personality consistently across all touchpoints. Image, a key part of your personal brand, refers to how you present yourself visually, verbally, and behaviorally. Together, they influence how others view your credibility, confidence, and leadership potential.

key elements

authenticity

Authenticity means presenting yourself in a way that truly reflects your values, beliefs, and experiences. It’s about being genuine and transparent in your interactions, rather than pretending to be someone you’re not or projecting an idealized version of yourself. Embracing authenticity is essential for building trust, forming meaningful relationships, and developing a memorable personal brand.

reputation & perception

Perception refers to how people interpret and respond to your behavior and presentation, shaping their overall view of who you are. Reputation is the collective impression others have of you based on your actions, communication, and how consistently you live out your values.

visual identity

Visual identity is the collection of visual elements that represent who you are and what you stand for. It’s how you communicate your brand’s personality, values, and style through your appearance and design choices, creating a consistent and memorable impression.

behavior

This encompasses the actions, habits, and mannerisms that consistently express who you are and what your brand stands for. It’s the way you conduct yourself in everyday interactions, professionally and personally, which shapes others’ perceptions and reinforces your personal brand.

services & offerings

All services and offerings are tailored to your particular needs. The initial consultation serves as the basis for determination. Prior to the initial consultation, you'll be asked to fill out a questionnaire to help guide the discussion. From there, I will design a personalized plan for success. Often, clients will want or need overlapping offerings from other areas.

One-on-one coaching sessions
Personal brand audit (online and offline presence)
Core message and brand story development
Image mapping (how your clothing, grooming, and demeanor align with your brand)
Personal vision, mission, values
Brand personality
Voice and body language coaching
Crafting a unique value proposition
Gap analysis (where you are vs. where you want to be)
Strategy for realigning perception with intention
Coaching to align body language, communication style, and energy with brand message
Style and presence development based on brand traits (e.g., minimalist, bold, artistic)
Internal confidence coaching to support external expression

All sessions are conducted via video conference (in-person optional for local clients)